What is Facebook Advertising?
Facebook advertising allows you to reach real people based on different targeting options like location, age, gender, interests, behavior and more.
Ads appear in several locations on Facebook: 1. Right hand column (of your desktop newsfeed) 2. Right hand column (on any other Facebook page you visit) 3. Main newsfeed 4. Mobile newsfeed 5. Mobile apps
If you have a low budget, Facebook is a great way to start. You can have your Ad up and running from as little as $1 a day (depending on the objective of your Ad).
How Do Facebook Ads Perform?
Your business gets found by people even if they don’t know who you are. With Adwords finding you on Google precisely when they're searching for the things that you offer is possible.
Search engine optimization is the process of getting traffic from search results on search engines. Major search engines such as Google, Bing and Yahoo have primary search results, where different sites or web pages and other content such as directories, blogs, videos or local listings are shown and ranked based on what the search engine considers most relevant and popular.